The daily read ….

I just switched to the new and improved “My Yahoo” home page , which involved re-setting all my bookmarks. This got me reviewing all the news sources that I’ve collected and thinking about what I’m actually reading and where.  I put myself on a news “diet” and eliminated all but my essential reads. Here’s what and why:

Huffington Post.  I don’t always agree with the politics, but the wide range of topics on everything from Media to Tech to Business to College is usually interesting and I love the real time “letters to the editors” feel that the communities deliver.  I also like the Daily Briefing on topics of my choice.

Tech Crunch.   Great place to see what’s happening in the tech world – start-up and otherwise.  I always learn something new here.  Where else can you find a headline like “Playspan Partners with Snoop Dogg to Sell Celebrity Branded Virtual Goods”? I love the drama of Apple vs. Adobe. Google vs. Microsoft. Twitter vs. Facebook that only a tech blog can capture.

New York Times. Still a must read. I can rely on the NYT to cover all the big topics and come up with an angle on something I hadn’t thought about. Such as “how to avoid Prom Dress disasters”.

Gamespot. You can take the girl out of gaming, but you can’t take gaming out of the girl. I still find this the best place to find out what games are hot and what gamers are saying.

All Things Digital.  I find this the best single place to find out what’s happening the world of digital content – ebooks, video games, distribution, media, social networking.  I catch Walt Mossberg’s tech column here.

Brandweek.  This is the digital version of the magazine (not sure if they still print it) that covers all things branding and marketing.  Good coverage of what’s happening with the world’s biggest brands, agencies, and innovations in advertising and communication. Must-read for    marketing types who care about Starbuck’s new ad agency and the rebranding of Radio Shack.

People Magazine.  Enough Said.

Of course, there’s many ways I love to cheat such as  Mashable, The Onion, Inside Social Apps, EOnline, Wired, Food Network, etc, but they’re not “bookmark-worthy” for my news diet.

Is there anything you can’t live without?

Happy Reading.

Become a Fan of …..

Seems like every day I get asked to “become a fan” of something on  Facebook. It started simply enough.  Three seasons ago Ryan Seacrest announced “become a fan” of American Idol to get the real scoop. So I did. Today I’m a fan of dozens of companies, groups, causes, people and the “news” generated by my fandom has begun to dominate my newsfeed. Sometimes I even just “become a fan” because I want to feel like I’m in the in-crowd, such  as “Tam High  Prom Dress Decisions 2010”  This got me thinking about the great lengths the folks manning the fan pages must go to create messages that will cut through the clutter and make me “click and engage” rather than “hide and forget”.

Here’s a sample of the posts on my newsfeed  this week. All delivered to me because I am a fan of ….”

  1. Check it out DAWG.
  2. How do you feel about Spankings?
  3. For people who are out of shape.
  4. Still want to join together in Private?
  5. Everything you ever wanted to know about tattoos on our staff.
  6. Fill out and win big.
  7. Don’t make these 5 mistakes.
  8. Get a  big  gun.
  9. Cost of laundry is too high.
  10. Did you hit up the farmers market today?

Clearly the marketer in charge wants to deliver a compelling post that gets me to click. I don’t know if it’s working, but I do have to commend some of them for at least getting my attention. There’s a lesson here about the use of the fan page and getting consumers to engage and ultimately to share with their friends.  (Or at very least read the newsfeed).  Clearly the fan page is a different tool in the arsenal than the website, twitter feed, or blog, but how to use it effectively is trickier.

My personal favorite is #6.  That’s because  I do want to know about the tattoos on your staff. Very engaging stuff.  Thanks for that Ad Freak.  See if you can match the logos with the posts and post it in the comment section.   Then you can become a Fan of Nancy MacIntyre… (Just kidding)

Ad Freak