Unintended Benefits

Those of you following my journey know that I’ve been advising some small companies in the world of product and marketing.   I’ve literally worked my way through the last 20 years with virtually no time off from corporate America  for “exploration”. (Unless you count two maternity leaves and a hip replacement).

People have been asking me what I’m actually doing for them. Well…. It depends. Product Roadmaps. Marketing Plans. Creative Review. Websites. Customer Acquisition. Partner Pitches. Investor Prep. Competitive Strategy.  Introductions.

I’ve been blown away by the energy, passion, and joy that the many entrepreneurs I’ve met are bringing to the party.   I know that I’m supposed to be advising them, but I find that they’re advising me …. Without even knowing it. Today’s entry is dedicated to them.

To Marilou and Kathy at Vivo Girl Sports. You are so optimistic, but not afraid to ask for help. You make me proud to work on a project that will improve the lives of teenage girls.

To Brian at Kidlandia.  Your optimism is infectious, you’ve built a great product and a great team.  Way to share your vision.

To Geoff at Unnamed New Company.   You know no boundaries, but you’re realistic. You debate, but listen. You’re always looking for answers.

To David at Unnamed New Company #2.   You’ve got a great product, but  you never lose sight of the business model.

To  another David at Company I Want to Start Advising.  Amazing ideas, great ability to tell a story.  Laser focus.

Wish us luck!

Become a Fan of …..

Seems like every day I get asked to “become a fan” of something on  Facebook. It started simply enough.  Three seasons ago Ryan Seacrest announced “become a fan” of American Idol to get the real scoop. So I did. Today I’m a fan of dozens of companies, groups, causes, people and the “news” generated by my fandom has begun to dominate my newsfeed. Sometimes I even just “become a fan” because I want to feel like I’m in the in-crowd, such  as “Tam High  Prom Dress Decisions 2010”  This got me thinking about the great lengths the folks manning the fan pages must go to create messages that will cut through the clutter and make me “click and engage” rather than “hide and forget”.

Here’s a sample of the posts on my newsfeed  this week. All delivered to me because I am a fan of ….”

  1. Check it out DAWG.
  2. How do you feel about Spankings?
  3. For people who are out of shape.
  4. Still want to join together in Private?
  5. Everything you ever wanted to know about tattoos on our staff.
  6. Fill out and win big.
  7. Don’t make these 5 mistakes.
  8. Get a  big  gun.
  9. Cost of laundry is too high.
  10. Did you hit up the farmers market today?

Clearly the marketer in charge wants to deliver a compelling post that gets me to click. I don’t know if it’s working, but I do have to commend some of them for at least getting my attention. There’s a lesson here about the use of the fan page and getting consumers to engage and ultimately to share with their friends.  (Or at very least read the newsfeed).  Clearly the fan page is a different tool in the arsenal than the website, twitter feed, or blog, but how to use it effectively is trickier.

My personal favorite is #6.  That’s because  I do want to know about the tattoos on your staff. Very engaging stuff.  Thanks for that Ad Freak.  See if you can match the logos with the posts and post it in the comment section.   Then you can become a Fan of Nancy MacIntyre… (Just kidding)

Ad Freak