Seems like every day I get asked to “become a fan” of something on Facebook. It started simply enough. Three seasons ago Ryan Seacrest announced “become a fan” of American Idol to get the real scoop. So I did. Today I’m a fan of dozens of companies, groups, causes, people and the “news” generated by my fandom has begun to dominate my newsfeed. Sometimes I even just “become a fan” because I want to feel like I’m in the in-crowd, such as “Tam High Prom Dress Decisions 2010” This got me thinking about the great lengths the folks manning the fan pages must go to create messages that will cut through the clutter and make me “click and engage” rather than “hide and forget”.
Here’s a sample of the posts on my newsfeed this week. All delivered to me because I am a fan of ….”
- Check it out DAWG.
- How do you feel about Spankings?
- For people who are out of shape.
- Still want to join together in Private?
- Everything you ever wanted to know about tattoos on our staff.
- Fill out and win big.
- Don’t make these 5 mistakes.
- Get a big gun.
- Cost of laundry is too high.
- Did you hit up the farmers market today?
Clearly the marketer in charge wants to deliver a compelling post that gets me to click. I don’t know if it’s working, but I do have to commend some of them for at least getting my attention. There’s a lesson here about the use of the fan page and getting consumers to engage and ultimately to share with their friends. (Or at very least read the newsfeed). Clearly the fan page is a different tool in the arsenal than the website, twitter feed, or blog, but how to use it effectively is trickier.
My personal favorite is #6. That’s because I do want to know about the tattoos on your staff. Very engaging stuff. Thanks for that Ad Freak. See if you can match the logos with the posts and post it in the comment section. Then you can become a Fan of Nancy MacIntyre… (Just kidding)