Become a Fan of …..

Seems like every day I get asked to “become a fan” of something on  Facebook. It started simply enough.  Three seasons ago Ryan Seacrest announced “become a fan” of American Idol to get the real scoop. So I did. Today I’m a fan of dozens of companies, groups, causes, people and the “news” generated by my fandom has begun to dominate my newsfeed. Sometimes I even just “become a fan” because I want to feel like I’m in the in-crowd, such  as “Tam High  Prom Dress Decisions 2010”  This got me thinking about the great lengths the folks manning the fan pages must go to create messages that will cut through the clutter and make me “click and engage” rather than “hide and forget”.

Here’s a sample of the posts on my newsfeed  this week. All delivered to me because I am a fan of ….”

  1. Check it out DAWG.
  2. How do you feel about Spankings?
  3. For people who are out of shape.
  4. Still want to join together in Private?
  5. Everything you ever wanted to know about tattoos on our staff.
  6. Fill out and win big.
  7. Don’t make these 5 mistakes.
  8. Get a  big  gun.
  9. Cost of laundry is too high.
  10. Did you hit up the farmers market today?

Clearly the marketer in charge wants to deliver a compelling post that gets me to click. I don’t know if it’s working, but I do have to commend some of them for at least getting my attention. There’s a lesson here about the use of the fan page and getting consumers to engage and ultimately to share with their friends.  (Or at very least read the newsfeed).  Clearly the fan page is a different tool in the arsenal than the website, twitter feed, or blog, but how to use it effectively is trickier.

My personal favorite is #6.  That’s because  I do want to know about the tattoos on your staff. Very engaging stuff.  Thanks for that Ad Freak.  See if you can match the logos with the posts and post it in the comment section.   Then you can become a Fan of Nancy MacIntyre… (Just kidding)

Ad Freak

What I learned at GDC aka Game Developers Conference

I’ve spent the last two days at the Game Developers Conference in San Francisco. When I had a “big” game job in publishing, I looked at this event as a total geekfest and sent producers to represent the company (and didn’t attend myself).  Fast forward to 2010. I’m now a self annointed Marketing Maven in the interactive content space (see my beautiful new business card)  and am happily rubbing elbows with anyone who will listen at GDC. And it’s been inspiring!  GDC is absolutely buzzing. Social Gaming is everywhere.  Two days and over 30 sessions on social/mobile gaming alone and lots of great discussion on what the success of Farmville and Facebook games means to the game industry at large. As well, much discussion about the “Game-ification of Social / Web Apps” and how game play can improve all kinds of activities from booking travel to losing weight to child rearing. Interesting times to be a marketer focused on the kids and family space and interactive content.  Someone asked me “how will the grayhairs of gaming make the transition to web and social”?  Once I ascertained that he wasn’t referring to my invisible gray hair we had a good dialogue. Experienced game folks – both marketers and developers will have a place in the new world. Content will always be king, but metrics and an analytics based approach to developing interactive content that works will be the hallmark of this generation of games. Interesting times to be a marketer. Gray haired or otherwise.

Looking. Up.