Number 239,223

Imagine my excitement when I saw Reid Hoffman’s name in my inbox. Reid Hoffman is the founder of LinkedIn and a pretty connected guy. I immediately thought …. Wow, he’s heard about Fingerprint and wants to know more ……

Actually, what he wanted was this:

So this wasn’t as cool as having a well known investor reach out about my start-up, but it was, in it’s own way, pretty awesome. Imagine being the 239223rd person to sign up of over 100MM. Early adopter, baby.

I remember the day I joined LinkedIn. Sitting at my desk at Atari in Beverly, Massachusetts looking outside at the snow. I actually remember the person who invited me – a sales guy from AOL. I remember thinking, ugh, this is probably another Plaxo – useful only for recruiters and sales people.

But very quickly LinkedIn became important. I got excited at every milestone. 50 Connections. 100 Connections. 500 Connections. I had my own journey with LinkedIn. There was a moment one day that I realized the Mike Edwards at CompUSA was the same Mike Edwards I’d gone to Drexel with and thought – this could be pretty useful. And the first time I messaged my network asking for Marketing Director referrals and got 40 resumes in one day (which incidentally was 37 more than the Recruiting Department had generated in three weeks). Or the day I posted CEO, Fingerprint Digital on my profile and got dozens of messages asking what I was up to ( aka can I join you?).

I check LinkedIn everyday. Not quite as addictive as Facebook, but compelling still.  My top 5 uses:

1. Check to see who’s looked at my profile.

2. Check to see who wants to make a connection.

3. Check my Message Box.

4. See what’s new with my Groups.

5. Check to see who LinkedIn thinks I might want to connect with. (Very “Six Degrees Of Separation”)

So I like being number 239223. And kudos for LinkedIn for 100MM users and counting, but it would be cool if Reid Hoffman emailed me about Fingerprint, too.

Find me on linkedin http://www.linkedin.com/pub/nancy-macintyre/0/b6/533

Become a Fan of …..

Seems like every day I get asked to “become a fan” of something on  Facebook. It started simply enough.  Three seasons ago Ryan Seacrest announced “become a fan” of American Idol to get the real scoop. So I did. Today I’m a fan of dozens of companies, groups, causes, people and the “news” generated by my fandom has begun to dominate my newsfeed. Sometimes I even just “become a fan” because I want to feel like I’m in the in-crowd, such  as “Tam High  Prom Dress Decisions 2010”  This got me thinking about the great lengths the folks manning the fan pages must go to create messages that will cut through the clutter and make me “click and engage” rather than “hide and forget”.

Here’s a sample of the posts on my newsfeed  this week. All delivered to me because I am a fan of ….”

  1. Check it out DAWG.
  2. How do you feel about Spankings?
  3. For people who are out of shape.
  4. Still want to join together in Private?
  5. Everything you ever wanted to know about tattoos on our staff.
  6. Fill out and win big.
  7. Don’t make these 5 mistakes.
  8. Get a  big  gun.
  9. Cost of laundry is too high.
  10. Did you hit up the farmers market today?

Clearly the marketer in charge wants to deliver a compelling post that gets me to click. I don’t know if it’s working, but I do have to commend some of them for at least getting my attention. There’s a lesson here about the use of the fan page and getting consumers to engage and ultimately to share with their friends.  (Or at very least read the newsfeed).  Clearly the fan page is a different tool in the arsenal than the website, twitter feed, or blog, but how to use it effectively is trickier.

My personal favorite is #6.  That’s because  I do want to know about the tattoos on your staff. Very engaging stuff.  Thanks for that Ad Freak.  See if you can match the logos with the posts and post it in the comment section.   Then you can become a Fan of Nancy MacIntyre… (Just kidding)

Ad Freak