For the second year in a row, I skipped Toy Fair. My phone, email, and Facebook have been figuratively “ringing off the hook” with people trying to set meetings.
This got me wondering why I stopped going. There is the obvious …… I don’t work in the toy business. And the not so obvious …. I’m totally focused on interactive experiences – gaming, gaming everywhere – just not toys reliant on the retail shelf.
That doesn’t mean I’m not still interested in what’s up at the American International Toy Show. There’s always a lot of cool stuff and this year a lot of cool stuff featuring cutting-edge technology and innovative play patterns.
Here’s a couple things I wish I’d seen in person.
“Angry Birds Knock on Wood” – Mattel game based on the massive Angry Birds franchise. It’s great to see one of the first brands to break out from the phone to the toy world.
Cisco Products has a “Digi Piggy”. This is a digital piggy bank that let’s you track what you are spending or saving.
Barbie has a new “I Can Be” line. Now in addition to being a Fashion Model or Rock Star, little girls can be a Computer Engineer. Wearing pink, but still a Computer Engineer.
LeapFrog has a kid’s iPad device for $99. It has a camera, plays Apps, and books.
Lego Hogwart’s Castle. With so much discussion about social play, it’s nice to see a toy that by nature is social. You need a Harry, Hermione, and Ron to help you put this massively amazing project together.
What’s your favorite toy announcement?