I’ve spent the last two days at the Game Developers Conference in San Francisco. When I had a “big” game job in publishing, I looked at this event as a total geekfest and sent producers to represent the company (and didn’t attend myself). Fast forward to 2010. I’m now a self annointed Marketing Maven in the interactive content space (see my beautiful new business card) and am happily rubbing elbows with anyone who will listen at GDC. And it’s been inspiring! GDC is absolutely buzzing. Social Gaming is everywhere. Two days and over 30 sessions on social/mobile gaming alone and lots of great discussion on what the success of Farmville and Facebook games means to the game industry at large. As well, much discussion about the “Game-ification of Social / Web Apps” and how game play can improve all kinds of activities from booking travel to losing weight to child rearing. Interesting times to be a marketer focused on the kids and family space and interactive content. Someone asked me “how will the grayhairs of gaming make the transition to web and social”? Once I ascertained that he wasn’t referring to my invisible gray hair we had a good dialogue. Experienced game folks – both marketers and developers will have a place in the new world. Content will always be king, but metrics and an analytics based approach to developing interactive content that works will be the hallmark of this generation of games. Interesting times to be a marketer. Gray haired or otherwise.